EU Regulation 2025/40 · PPWR · in force 12 August 2026

The regulation isn't the reason. It's the proof you were right.

PPWR makes packaging responsibility explicit: it sits with whoever places the packaged product on the market. Conformity documentation, PFAS ban, eco-modulated fees that make poorly recyclable packaging progressively more expensive. For operations that already choose packaging on substance, PPWR changes little — the documentation is ready, the material passes, the fees favour you. For everyone else, the clock is running: developing and approving replacement packaging typically takes a year or more.